Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

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Successful businesses and business models are portrayed and contrasted with sad portraits of some corporations and the laws they habitually thwart. The version is more sombre in tone. Included are discussions on opportunities lost, alongside corporate successes. I sense an increasing level of frustration at the lack of environmental progress and the continued strong role that corporate advocacy plays within governments.

On the whole, I was quite impressed with the detail and examples in both editions. I understand why the version was such an inspiration to Mr. Ray Anderson of Interface, and found it to be an inspiration to me, in my own day-to-day walk on this planet.

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The version still provides valuable insight into things that can be done, but left this reader feeling a little less hopeful than after reading the original. This book examines many aspects of sustainability, from transportation and accommodation to changing career paths, mentorship, generalization and basically just going out there and doing things. Your life choices may be challenged by reading this book. What captured me most were the stories of people Mr.

McLennan has met and their way of looking at the world: how they were influenced, what motivated them to take their journey towards sustainability. A major theme running through this book is perfection is over-rated — our society may hand-tie itself waiting for perfection.

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

But through this failure we will learn and touch the earth more lightly. It is neither left nor right, liberal nor conservative, corporate nor anti-corporate.


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It is a serious, practical problem affecting everyone - and it needs to be solved. This question is asked for 10 different technologies that can replace fossil fuels. From solar to geothermal to smart grids and everything in-between, Tom Rand explores ways to break our addiction to fossil fuels.


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If this gets invested in clean infrastructure, rather than traditional, what can be done? Rand explores the practical approaches for each technology, along with the technical and financial limitations. He shows how energy sources can be pushed using today's knowledge and, being both an engineer and an economist, he includes some of the potential challenges associated with each technology.

Yet he exudes optimism that we can overcome these issues. Sandwiched between each technology is a collection of essays on topics reinforcing the reasons to break our fossil fuel habit and move towards a non-carbon based economy. These essays are quite thought provoking - particularly Mr. Rand's comments on nuclear power. This book is a celebration of where society needs to be, before fossil fuels become prohibitively expensive. With the arrival of spring, a time of cleaning and renewal, and with the Sustainable Building Symposium quickly approaching, it seems the perfect time to review and read this book.

By experimenting on themselves, the authors, Rick Smith and Bruce Lourie, reveal the potential danger of substances like fire retardants, phthalates, mercury and anti-bacterial products to name a few. They discuss how toxic substances get into our bodies and, importantly, how we can avoid them. The book starts off by giving a brief history of pollution and then details how the authors tested themselves by taking blood and urine samples before, during and after exposure to many commonplace foods and household items.

Rick and Bruce then explain the history and applicable research of seven common substances and follow it all up with a chapter called "Detox" or how to avoid excess exposure to toxic substances. Although this book is disturbing to read at times and can be quite technical in style, it is well worth the effort. Not only is it eye opening, but it leaves us with the hope and knowledge that our consumer choices really do matter. It is the authors' opinion that we can make a huge impact on our level of exposure to toxic substances just by altering our purchasing habits of food, furnishings, clothing and other household items.

Ultimately, this book provides the knowledge and the guidance we need so that we can make smarter consumer and life choices. What is the green economy and how does one succeed within it?

This book by Joel Makower is a guide that shows depth and understanding of various aspects of corporate culture. It showcases individual companies, from corporate giants to small, local firms, and presents some of the good and bad that companies are doing — some more quietly than others. Much of the book focuses on consumer profiling and market research. Authors: Joel Makower and Cara Pike. Publisher: McGraw-Hill.

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Published: September I'm a a great believer in the power of green business to bring about positive change. I spent a few years in financial management and business development positions and also served as an advisor to the Israeli Minister of the Interior. Afterwards, I co-founded Hemper Jeans, an eco-fashion jeans company focusing on producing fashionable jeans made of hemp.

Strategy for Sustainability. Adam Werbach. Daniel C. The Big Pivot. Andrew S. People Planet Profit. Peter Fisk. The Green to Gold Business Playbook. Harvard Business Review. Capitalism at the Crossroads. Stuart L. Force of Nature. Edward Humes.

Strategies for the Green Economy

The Business Guide to Sustainability. Darcy Hitchcock. Embedded Sustainability. Chris Laszlo. Smart Green. Jonathan Estes.

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business

Shaping Sustainable Fashion. Alison Gwilt. Peter Dauvergne. The Responsibility Revolution.


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